Oasis of the Seas - 987 Words

Presented exhibits determine four main segments of the cruise tourism market – contemporary, premium, luxury and destinations. The pattern of market segmentation in this market can be described as clustered preferences based on the natural market segments which will be discussed. It is important to note that major players in the industry develop several brands allowing them to cater to the different segments. Cruisers who fall under the contemporary segment account for up to 50% of the industry. The psychographic descriptions provided in exhibit eight label them as escapers (30%), souvenirs (10%) and adrift (10%). All three of these groups are similar in descriptive and behavioural characteristics. Being the most significant of†¦show more content†¦This segment should be given priority after the contemporary segment because the two have commonalities that can be marketed on the Oasis to deliver value which would satisfy their social needs individually. The luxury and destinations segments are similar in that both of them target the upper class or those with healthy disposable incomes including retirees that are at a stage in their lifecycle allowing them to take longer, exclusive cruises often. People on these cruises demand the finest quality in all respects. A formal atmosphere with refined white glove service, along with personalized service accounts for value and satisfaction. Psychologically, these users are above all and deserve the best of the best. Therefore, their lifestyles allow them to be regular and heavy users of cruise vacations. Based on their preference, it can be assumed that these segments are hard core or split loyal to the brands they choose because their attitudes are very enthusiastic towards the type of experience they expect and may be hostile towards anything less. The type of ship is small for both segments, representing the small percentage of the market occupied. Therefore, little priority should be placed on target ing these segments. Users that decide to buy this cruise package will be for the sole psychographic reason of social status toShow MoreRelatedEssay about The Silk Road1186 Words   |  5 Pagesothers. The three most important points on the Silk Road were the Ring of oasis cities around the Taklamakan and Gobi Deserts, the city of Dunhuang, and the porter trip from the Nile to the Red Sea all of which provided strategic and sometimes cultural importance on the Silk Road. The third most important location on the Silk Road, is not actually on the overland route itself, but is rather the only overland trek on the sea route from the Roman Empire all the way to India. 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This ship will be the largest ship built thus far. Large ships are a common thing with the Oasis class cruise line, because they are a very popular cruise line. Harmony of the Seas will have a three multi-storyRead MoreSimilarities Between Mesopotamia And Egypt1199 Words   |  5 PagesEgypt has the Red Sea which provides a different type of culture with it seacoast. The food available to inhabitants from the salt water of the sea also made that region of Egypt different from the land inhabitants of Mesopotamia. Geographical features of Egypt include the Nile Valley and the Nile River Delta, Western desert and the Eastern desert to the Red Sea. Egypt also had Oasis’s, where natural water can be found in the middle of the desert. Some settlers settled around the Oasis because of theRead MoreWhat Is The Gulf Country Of The United Arab Emirates1369 Words   |  6 Pagesresearch on it where too many languages, people, religions exist at the same time. 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